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 📃⏱ 2 mins

What makes a written post click?

Games and videos capture attention faster than textual content

 

Writing posts is an interesting way to spread the reach of your thoughts and opinions. In the ocean of content that's being produced every moment, here's how your content captivates someone's attention span in less than 4 secs.

 

Let's explore how to make more interesting posts for social media or your blog and look at what elements are needed so that people actually read what you have written instead of scrolling past it like they would a status update or tweet. This isn't just another article on writing - we'll examine something new and insightful today!

The average social media user has hundreds of posts vying for their attention every day. Your content needs to stand out from the crowd in order to have any chance of being seen by your audience. 🍃 What makes a viral post? 🍃 How do you get your content shared on social media? 🍃 Why do some stories go viral while others don't? 🍃 Is there an art or science behind it all?

❓ These are questions we hear time and time again from marketers who want to improve their engagement with customers through storytelling on social media platforms like Facebook, Twitter, Instagram etc... ❓ There are no magic formulas or shortcuts when it comes to creating compelling content (as much as we wish otherwise). But there are ways you can make sure that what you're putting out is impactful. 

🍃 Incredible value - Provide value based on your experience or knowledge

When you write a social media post, it's hard to know if it will be successful or not. Most people don't realize that their posts are failing. They think their content is great, but they're just not getting the reach and engagement they want. Your friends might love your content (if any), but when it comes to strangers online - no one cares about your opinion unless there's something valuable in exchange for them! When you create something of incredible value, thoughts opinions, insights, or creative ideas that are useful for the viewer, the likelihood to convert into a lead is higher.

🍃 Signature style - Present it in your own style

A lot of people try to copy others' success by copying their style and tone of voice which makes things worse since everyone already knows what these influencers have to say! Identify your unique style of presentation and try and be consistent in it. 

🍃 Share-worthy content - Insight? Wisdom bite? What makes it shareable?

People who are trying too hard end up feeling less valued compared to the person who writes naturally without trying so hard. Social media posts are so often boring and uninspiring. They're just another thing to get out of the way in order to keep up with your friends. But when you actually take the time to craft something unique and interesting people will notice it and even share it.

I know that's not easy because writing can be a struggle for me too, but I feel elated to write when I know that it adds qualitative value to the reader and helps them deepen their understanding! I'm always trying new techniques or tricks to improve my writing skills, but they never seem to stick...

🍂🍂🍄Powerup🍂🍂

Here's what works for me - don't write down everything on paper first. Instead, find an image online (just google "free images") that inspires you and then type away as fast as you can about how this picture makes you feel or what it reminds you of. If your thoughts go off on tangents about other things related to this topic, then let them flow naturally onto the page without censoring yourself at all.

 

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